So Gritty Kitty has become my experiment in business and marketing. It's made me more interested in what goes into creating a brand that is known. I have been working in marketing/design for a little over a year now and I didn't go to school for this so I don't know a lot of these 101 things. I am very interested though.
I found this and I like it. I wanted to post it so I can look back at it later.
The 22 Immutable Laws of Branding1.
EXPANSIONThe power of a brand is inversely proportional to its scope
2.
CONTRACTIONA brand becomes stronger when you narrow its focus
3.
PUBLICITYThe birth of a brand is achieved with publicity, not advertising
4.
ADVERTISINGOnce born, a brand needs advertising to stay healthy
5.
THE WORDA brand should strive to own a word in the mind of the consumer
6.
CREDENTIALSThe crucial ingredient in the success of any brand is its claim to authenticity
7.
QUALITYQuality is important, but brands are not built on quality alone
8.
THE CATEGORYA leading brand should promote the cateogry, not the brand
9.
THE NAMEIn the long run a brand is nothing more htan a name.
10.
EXTENSIONSThe easiest way to destroy a brand is to put its name on everything
11.
FELLOWSHIPIn order to build the category, a brand should welcome other brands
12.
THE GENERICOne of the fastest routes to failure is giving a brand a generic name
13.
THE COMPANYBrands are brands. Companies are companies. There is a difference
14.
SUBBRANDSWhat branding builds, subbranding can destroy
15.
SIBLINGSThere is a time and a place to launch a second brand
16.
SHAPEA brand's logotype should be designed to fit the eyes. Both eyes.
17.
COLORA brand should use a color that is the opposite of its major competitor's
18.
BORDERSThere are no barriers to global branding. A brand should know no borders.
19.
CONSISTENCYA brand is not built overnight. Success is measured in decades, not years.
20.
CHANGEBrands can be changed, but only infrequently and only very carefully
21.
MORTALITYNo brand will live forever. Euthanasia is often the best solution
22.
SINGULARITYThe most important aspect of a brand is its single-mindedness